World Nutella Day (February 5)

ByClare Brown Posted on Updated on

World Nutella Day, celebrated on February 5, is a sweet celebration of everyone’s favorite hazelnut-chocolate spread.

Whether you love it on toast, baked into desserts, or straight from the jar, this weird February holiday is a must for Nutella fans.

Learn about its fascinating history, fun ways to celebrate, and irresistible recipes to try.

When Is the Holiday?

World Nutella Day falls on February 5th every year. Mark your calendar for this delicious celebration of hazelnut-chocolate goodness!

Who Invented It?

World Nutella Day was created in 2007 by Sara Rosso, an American blogger living in Italy.

Her love for Nutella inspired her to share it with the world, and the holiday quickly gained popularity.

The event grew rapidly, and in 2015, Sara officially handed over the holiday to Ferrero, ensuring its continuation.

The History of Nutella

Nutella originated in 1946 in post-World War II Italy, a time when cocoa was scarce. Pietro Ferrero, a pastry maker from Piedmont, developed Giandujot, a solid block of hazelnut and cocoa paste wrapped in foil.

This innovation allowed families to enjoy chocolate flavor economically since hazelnuts were abundant in the region.

By 1951, Ferrero refined Giandujot into a spreadable version called Supercrema Gianduja, making it easier to enjoy on bread. This marked the beginning of Nutella’s transformation into the globally loved product we know today.

The name Nutella was officially introduced in 1964, combining “nut” with the suffix “ella” to give it a pleasant, European sound.

Nutella’s worldwide expansion began in earnest during the 1970s, with Australia opening the first production plant outside Europe in 1978.

By the 1980s, Nutella had reached the United States, but it wasn’t until the early 2000s that it became a household name there.

Nutella’s cultural impact includes setting a Guinness World Record in 2005 for the largest continental breakfast, with over 27,800 Nutella fans participating in Germany.

By 2017, Nutella opened its first dedicated café in Chicago, cementing its place as more than just a pantry staple—it’s a lifestyle icon.

3 slices of toast with nutella on them and a pot of nutella and a knife next to them

Top 5 Facts About Nutella

  1. Nutella was originally a solid loaf called Giandujot.
  2. Nutella debuted as a spreadable version in 1951.
  3. The Ferrero Company officially took over World Nutella Day in 2015.
  4. Nutella cafes started opening in 2017, beginning in Chicago.
  5. In 2005, Nutella fans set a world record for the largest continental breakfast in Germany.

Activities to Celebrate

  • Invite friends and family for a delicious brunch featuring Nutella pancakes, waffles, and crepes. Pair them with Nutella lattes or hot chocolate for a sweet start to the day.
  • Experiment with fun recipes like Nutella-stuffed croissants, Nutella swirl banana bread, or even a decadent Nutella pizza. Check out the recipe ideas below for inspiration!
  • Snap photos of your Nutella dishes or crafts and post them on social media using #WorldNutellaDay. Connect with other Nutella fans and exchange ideas.
  • Get crafty with DIY Nutella jar decorations, recipe cards, or even Nutella art projects using chocolate-colored paints or markers. Perfect for a fun family activity.
  • Gather different Nutella-inspired treats and have a blind taste test to see which dish is the ultimate favorite.

Related Recipes for the Holiday

  • Nutella Cheesecake: This creamy no-bake dessert is a showstopper for any celebration. With its rich chocolate-hazelnut flavor and smooth texture, it’s perfect for entertaining or enjoying as a decadent treat.
  • Strawberry Nutella Pizza: A delightful combination of sweet and tangy! Spread a generous layer of Nutella on a pizza crust, top it with fresh strawberries, and finish with a dusting of powdered sugar for an easy dessert that wows.
  • Nutella Hot Chocolate: Warm up with a comforting mug of Nutella hot chocolate. Combine Nutella with milk, heat until frothy, and top with whipped cream or marshmallows for an extra indulgence.
  • Nutella Muffins: These fluffy muffins are loaded with flavor and make a perfect breakfast or snack. Swirl Nutella into the batter for a delicious surprise in every bite.
  • Delicious Chocolate-Hazelnut Crepes: Light, thin crepes filled with Nutella and topped with sliced bananas or strawberries make for an irresistible breakfast or dessert. Add a sprinkle of powdered sugar or a dollop of whipped cream for extra flair.
  • Nutella Smoothie Bowl. Blend with bananas, milk, and your favorite yogurt for a creamy, indulgent smoothie bowl. Top with granola, fresh fruit, or a sprinkle of nuts for a balanced treat.

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