World Nutella Day (February 5)

ByClare Brown Updated on
nutella

World Nutella Day on February 5 is a sweet excuse to celebrate the iconic hazelnut spread so many people love.

Whether you enjoy it on toast, baked into desserts, or straight from the jar, this food holiday is all about indulgence. Below you’ll find its surprisingly interesting history, fun facts, and easy ways to celebrate at home.

When Is the Holiday?

It falls on February 5th every year.

Who Invented It?

World Nutella Day was started in 2007 by Sara Rosso, an American blogger living in Italy. She created the day as a way for fans to share their love of Nutella online.

The idea quickly caught on, with people around the world posting recipes, photos, and stories. In 2015, Sara officially passed the holiday over to Ferrero, helping it continue on a larger scale.

The History of Nutella

Nutella began in post-World War II Italy when cocoa was scarce. In 1946, pastry maker Pietro Ferrero created Giandujot, a solid block made from hazelnuts and cocoa that families could slice and spread.

By 1951, it became Supercrema Gianduja, a softer spread. The name Nutella was officially introduced in 1964, blending “nut” with the suffix “ella.”

Production expanded worldwide in the 1970s, with the first plant outside Europe opening in Australia in 1978. Nutella reached the U.S. in the 1980s but became mainstream in the early 2000s.

In 2005, fans set a world record for the largest continental breakfast in Germany, and by 2017 Nutella opened its first café in Chicago.

3 slices of toast with nutella on them and a pot of nutella and a knife next to them

Top 5 Facts About Nutella

  1. Nutella started as a solid loaf called Giandujot.
  2. It became spreadable in 1951.
  3. Ferrero officially took over World Nutella Day in 2015.
  4. Nutella cafés opened starting in 2017.
  5. A world record breakfast was set by Nutella fans in Germany in 2005.

Coloring Page

If you’re celebrating with kids, this free World Nutella Day coloring page is a fun way to mix creativity with food-themed fun.

World Nutella Day Coloring Page
Nutella Coloring Sheet

Activities to Celebrate

  • Host a Nutella brunch with pancakes, waffles, or crepes.
  • Try new recipes like Nutella croissants or banana bread.
  • Share your creations using #WorldNutellaDay.
  • Make DIY jar labels or recipe cards with kids.
  • Hold a blind taste test of Nutella-inspired treats.

Related Recipes for the Holiday

  • Strawberry Nutella Pizza: A delightful combination of sweet and tangy! Spread a generous layer of Nutella on a pizza crust, top it with fresh strawberries, and finish with a dusting of powdered sugar for an easy dessert that wows.
  • Nutella Cheesecake: This creamy no-bake dessert is a showstopper for any celebration. With its rich chocolate-hazelnut flavor and smooth texture, it’s perfect for entertaining or enjoying as a decadent treat.
  • Nutella Hot Chocolate: Warm up with a comforting mug of Nutella hot chocolate. Combine Nutella with milk, heat until frothy, and top with whipped cream or marshmallows for an extra indulgence.
  • Nutella Muffins: These fluffy muffins are loaded with flavor and make a perfect breakfast or snack. Swirl Nutella into the batter for a delicious surprise in every bite.
  • Delicious Chocolate-Hazelnut Crepes: Light, thin crepes filled with Nutella and topped with sliced bananas or strawberries make for an irresistible breakfast or dessert. Add a sprinkle of powdered sugar or a dollop of whipped cream for extra flair.
  • Nutella Smoothie Bowl. Blend with bananas, milk, and your favorite yogurt for a creamy, indulgent smoothie bowl. Top with granola, fresh fruit, or a sprinkle of nuts for a balanced treat.

Related Holidays

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