In the 1800s, the city of Piedmont, north Italy began to add hazelnuts to chocolate paste because chocolate was still pretty rare and expensive. They wanted the chocolate to last longer, and hazelnuts were cheap and plentiful.
Nutella itself was invented by the pastry maker Pietro Ferrero in 1946. At the time, chocolate was once again difficult to get because it was the end of World War II. Ferrero made loaves of the chocolate-hazelnut paste and called it Giandujot.
The Ferrero Company was then founded on May 14, 1946. The paste Ferrero invented was put into a spreadable form in 1951 and called Supercrema Gianduja, but it wasn’t until 1964 that Michele Ferrero – Pietro’s son – began calling the jar of creamy hazelnut-chocolate paste Nutella.
In 1978, Nutella launched in Australia, and the company opened its first plant – located in Sydney – outside of Europe. Nutella then moved to the United States in 1983, but it took quite a while for it to take off.
In 2005, the world’s largest continental breakfast was held in Gelsenkirchen, Germany. Nearly 28,000 fans of Nutella gathered together to enjoy Nutella on their breakfast.
World Nutella Day was first celebrated in 2007. The holiday was conceived by Sara Rosso, an American blogger who was living in Italy. At the time, Nutella wasn’t very popular in the United States, and Sara was determined to change that.
In 2014, Nutella turn fifty years old. To celebrate, the Nutella company held 50th anniversary celebrations across the world in ten different countries.
The following year, World Nutella Day was officially turned over from Sara Rosso to Ferrero, who still owns and makes Nutella.
Two years later, in 2017, the first Nutella Cafe opened in Chicago, Illinois at Chicago’s Magnificent Mile.
This dessert recipe for a no-bake Nutella cheesecake with an Oreo crust will make your mouth water! Since this cheesecake is no-bake, you can make it in advance of World Nutella Day to enjoy on the weird holiday.
Have a delicious treat with this Coconut Nutella Popcorn! It’s the perfect recipe for a dessert or snack that will allow you to indulge your sweet tooth on World Nutella Day. Nutella, coconut, and coconut oil combined with popcorn makes for a perfect sweet that you can customize with health foods like granola, shredded nuts, and savory foods.
The sky’s the limit when it comes to pizza toppings – right? You have GOT to try this strawberry Nutella pizza recipe for World Nutella Day – it’s insanely good! Chocolate hazelnut spread, with slices of fresh strawberries and a dusting of powdered sugar, make this dessert pizza a real sweet treat.
This Nutella Puppy Chow is an incredibly delicious and addicting World Nutella Day snack! Made with Chex cereal, chocolate chips, Nutella, and powdered sugar, you’ll be amazed at how quickly it disappears, too!
Strawberry Banana Nutella Crepes. Are they a World Nutella Day breakfast? Light Dessert? Snack? You make it whatever you want it to be! These soft and thin crepes are loaded with strawberries and banana slices, along with sweet Nutella. A dreamy combo!
This Nutella Fudge tastes just like Nutella – rich and smooth with that distinct nutty chocolate flavour. It's so good, everyone loves it. Serve it to your World Nutella Day guests or enjoy it with afternoon tea.
This Nutella Hazelnut Wreath recipe is an impressive treat that’s perfect for a World Nutella Day brunch, celebration, or holiday gathering. It’s a stunning, sweet, chocolate, and nutty bread for friends and family to indulge in.
Nutellotti soft nutella cookies are a great Italian World Nutella Day cookie idea. A tasty chocolate and vanilla flavoured cookie is topped with a sweet and creamy Nutella topping. Nutella thumbprint cookies like these are perfect for the Nutella lover in the family.
This Chocolate Nutella cake is a perfect dessert for chocolate and hazelnut lovers! It's a gorgeous combination of moist chocolate sponge cakes, luxurious Nutella mousseline cream (German buttercream) as filling and frosting, and chopped hazelnut as decoration! This lovely layered cake is sure to impress your guests for World Nutella Day.
Tender, buttery crepes coated with a thin layer of Nutella and stuffed with sliced banana is oh so crazy delicious. These Banana Nutella Crepes are eye popping, but very easy to make. Serve on World Nutella Day for breakfast, brunch, or dessert and everyone will love you for it!
These Nutella Stuffed Oatmeal Hazelnut Chocolate Chip Cookies are loaded with dark chocolate and sprinkled with sea salt. Crunchy toasted hazelnuts and Nutella make these chewy oatmeal chocolate chip cookies even more drool worthy and perfect for World Nutella Day.
This Nutella stuffed chocolate chip cookie cake is baked in a skillet so you can dig in on World Nutella Day with some spoons and ice cream or cut it into gooey slices of plated cookie cake. However you serve it, this epic cookie cake is bound to satisfy any Nutella lover’s sweet tooth!
The classic sour cream coffee cake recipe with a Nutella swirl. The bundt cake shape is then perfectly drizzled with a cinnamon Nutella glaze. The Nutella glaze also has cinnamon for the perfect World Nutella Day breakfast combination.
Want something a little different to snack on this week for World Nutella Day? Throw in some Nutella to your regular Rice Krispie Treat recipe and add a delicious fun new twist on an already great classic and make these Nutella Rice Krispie Treats!
Ever wish you could eat Nutella in macaron form? Well now you can for World Nutella Day! These chocolate French macarons are filled with a light, fluffy Nutella buttercream then drizzled with dark chocolate and chopped hazelnuts. They are truly to die for.
Eggo & Nutella Breakfast Pizzas are a quick 5 minute breakfast on World Nutella Day packed with flavor and able to hold you over. Perfect for in the car to the office or school. Morning breakfast never tasted so good!
Nutella Smoothie Bowl is a fabulous rich and creamy yet nutritious breakfast or dessert for World Nutella Day. This vegan treat is made with whole ingredients, such as bananas, avocado and toasted hazelnuts.
Golden brown on top with deep swirls of nutella, this World Nutella Day banana bread is full of ripe bananas and will replace all the other banana bread recipes you have! Rich chocolate hazelnut spread layered in the batter make this nutella banana bread out of this world.
These Nutella Banana Cheesecake Egg Rolls are a game changer! With fresh fruit, a delicious cream cheese filling, and creamy hazelnut spread, this is the perfect dessert for World Nutella Day or any time of year!
Nutella scones are soft, fluffy, and full of rich hazelnut flavor that compliments the buttery goodness in each bite. Bring a batch of these delicious scones to your next World Nutella Day brunch or enjoy them for breakfast with morning coffee or tea on World Nutella Day. There is never a bad time to eat a homemade scone!
Nutella Cookies are easy to make and the dough requires no chilling for World Nutella Day. Made with oat flour, these gluten-free Nutella stuffed cookies are wholesome, with a chewy bite and a creamy Nutella center that melts in your mouth.
A delicious Nutella Hot Chocolate is often the best thing to enjoy on a cold winter’s day like World Nutella Day, and this version is super tasty. Rich with chocolate and nutty flavors it is simple to prepare and delivers on flavor.
These are exactly as described, soft Pumpkin Chocolate Chip Cookies Stuffed with Nutella. These Pumpkin Cookies are simple to make and are so indulgent on World Nutella Day. Every bite is a flavor explosion of delicious Nutella perfectly matched with a Pumpkin Chocolate Chip Cookie.
Featured in Taste of Home's "Ultimate Cookie Swap" , this soft gingerbread cookie is a delicious combination of gingerbread, Nutella and lime (and no molasses) all rolled up in a festive Yule Log cookie! They are perfect as an edible World Nutella Day gift and ideal for a Christmas cookie exchange!
Make this Nutella Toasted Marshmallow Banana Pizza with Caramel Sauce for World Nutella Day!. Sweet, sticky toasted marshmallows with melted Nutella, fresh banana and a caramel sauce to make perfection.
The most delicious pumpkin pancakes made from scratch with buttermilk, topped with vanilla ice-cream and Nutella for a decadent dessert! You can serve them for a healthy World Nutella Day breakfast with fresh fruit and honey too.
This icy cold Nutella frappe is a delicious iced coffee drink you can quickly and easily make at home. With a sweet chocolate hazelnut flavour and a good hit of caffeine, this Nutella coffee frappe recipe is the perfect afternoon pick me up on World Nutella Day.
Whether you call these Nutella puff pastry twists or Nutella puff pastry swirls. I’m sure we’ll all agree that Nutella with puff pastry in a heart shape, makes a cute and tasty dessert for World Nutella Day.
Make breakfast or dessert a success on World Nutella Day when you toss together these Nutella Stuffed Donuts aka bombolini! This recipe has a classic doughy outside that envelops a decadent serving of Nutella. Top it off with granulated sugar for one of the most delicious treats you’ll ever have.
Linzer cookies are a favorite amongst classic World Nutella Day cookies. Baked sandwich cookies made of lightly spiced flaky shortbread and filled with a peek-a-boo cut-out on the powdered sugar dusted top.
Easy Nutella Pastries made with just four ingredients! These flaky, butter pastries are stuffed with Nutella for a decadent World Nutella Day breakfast treat, dessert, or snack. They’re made with frozen puff pastry, so they’re so easy to make.
Just when you thought that your Instant Pot couldn’t get any better, you’re about to learn that it can make cheesecake as well. This Instant Pot Nutella Cheesecake recipe is one delicious dessert to try out on World Nutella Day that you’re going to be making over and over again.
Nutella Glazed Chocolate Zucchini Bread. Is it a quick bread? Is it chocolate cake? The easy method says it's a quick bread but it is so incredibly rich, moist and decadent it looks and tastes just like chocolate hazelnut cake. The recipe makes two loaves-one for you and one for gift giving on World Nutella Day!
Slather some Nutella chocolate hazelnut spread on these super cute Nutella toasts and you'll be the hero of your kitchen on World Nutella Day! Whether eaten by the spoonful, spread on these tempting toasts or transformed into a truffle, the chocolate hazelnut flavor combination is always a crowd pleaser.
This fluffy - and super easy - buttercream frosting recipe features everyone's favorite chocolate-hazelnut spread, Nutella. Pure perfection for World Nutella Day. One batch of this buttercream should be plenty to frost one standard-sized layer cake or generously top a dozen cupcakes.
Turn a jar of Nutella into a luxurious dessert on World Nutella Day with this easy Nutella tart recipe. It combines a gluten-free toasted hazelnut tart crust with a silky chocolate hazelnut ganache filling. A fluffy layer of whipped cream on top finishes it off with an effortless touch!
Nutella Pancakes are the perfect treat for any World Nutella Day breakfast or brunch. Made with just a handful of ingredients, these homemade pancakes are tender, fluffy, light and taste like everyone’s favorite chocolate-hazelnut spread! Makes 32 pancakes.
Nutella S’mores Bars – the ultimate s’mores treat filled with Nutella, marshmallow creme, chocolate chips, and a dusting of graham cracker crumbs. You will fall in love with these on World Nutella Day!
A decadently rich and oh so comforting Nutella trifle is the best dessert for impressing and saving time on World Nutella Day. The beautiful combination of chocolate and hazelnut is a classic most people cannot turn down.