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World Nutella Day (February 5)

Check out the weird holiday World Nutella Day on February 5. Learn the history about nutella, and get ideas on how to celebrate.

One weird holiday on February 5 is World Nutella Day. Check out the other weird February holidays!

History of World Nutella Day

We’ve canvassed the history of chocolate pretty thoroughly in our post about National Chocolate Cake Day on January 27. That post goes into detail about how chocolate has been used over the centuries.

In the 1800s, the city of Piedmont, north Italy began to add hazelnuts to chocolate paste because chocolate was still pretty rare and expensive. They wanted the chocolate to last longer, and hazelnuts were cheap and plentiful.

Nutella itself was invented by the pastry maker Pietro Ferrero in 1946. At the time, chocolate was once again difficult to get because it was the end of World War II. Ferrero made loaves of the chocolate-hazelnut paste and called it Giandujot.

The Ferrero Company was then founded on May 14, 1946. The paste Ferrero invented was put into a spreadable form in 1951 and called Supercrema Gianduja, but it wasn’t until 1964 that Michele Ferrero – Pietro’s son – began calling the jar of creamy hazelnut-chocolate paste Nutella.

In 1978, Nutella launched in Australia, and the company opened its first plant – located in Sydney – outside of Europe. Nutella then moved to the United States in 1983, but it took quite a while for it to take off.

In 2005, the world’s largest continental breakfast was held in Gelsenkirchen, Germany. Nearly 28,000 fans of Nutella gathered together to enjoy Nutella on their breakfast.

World Nutella Day was first celebrated in 2007. The holiday was conceived by Sara Rosso, an American blogger who was living in Italy. At the time, Nutella wasn’t very popular in the United States, and Sara was determined to change that.

In 2014, Nutella turn fifty years old. To celebrate, the Nutella company held 50th anniversary celebrations across the world in ten different countries.

The following year, World Nutella Day was officially turned over from Sara Rosso to Ferrero, who still owns and makes Nutella.

Two years later, in 2017, the first Nutella Cafe opened in Chicago, Illinois at Chicago’s Magnificent Mile.

Ideas for World Nutella Day

Try these delicious Nutella recipes – enjoy!

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